I'm Masha Tsvirko — Notre Dame student and founder of Dream Work Glow Education. Personal branding, application strategy, and the research work that gets top-20 admissions officers to remember your name, built from my own path through the process: rejections, self-teaching, and eventually offers from Notre Dame, Minerva, Berea College, and Simmons.
I applied to US universities from an ordinary school in Belarus. Paid consultants took several thousand dollars from my family and got me nowhere — I was rejected everywhere. So I did it myself: flying to Dubai to sit the SAT, reaching out directly to students who'd gotten into Harvard, Stanford, and Wharton, and studying admissions from the inside.
Read the full story →Finding what's genuinely yours — interests, values, the intersection where a real personal brand starts.
How you talk about yourself, what you lead with, the story that makes you memorable. Not a template everyone else applying is also using.
Taking everything you already have and building it into one complete application. Work starts in spring, not August 1st.
I genuinely love what I do. Every case is an incredibly interesting story that I dive deep into. I care deeply about every teenager I work with. I love changing people's lives for the better.
I decided to apply to US universities the summer before my senior year of high school, from an ordinary school in Belarus. I paid several thousand dollars — close to what my parents made in a few months combined — to consultants who turned out to have no idea what they were doing. I got rejected everywhere.
So I decided to do it myself. There wasn't even a single SAT test center in my country — not a shortage of good prep, an actual absence of anywhere to sit the exam. So I flew to Lithuania alone to take it once, and then to Dubai to take it again, working part-time on the side to pay for it myself. I couldn't even afford the sixteen-dollar CSS Profile fee — I applied everywhere on fee waivers and handwritten financial documents, piecing together a process no one around me had ever gone through.
I reached out directly to Belarusian students who'd gotten into Harvard, Stanford, and Wharton and asked them, essentially, to teach me everything they knew. I wrote to admissions officers at different universities. I read everything I could find on the psychology of perception, on how a person gets remembered in a stack of ten thousand applications. I turned myself into the expert no one had been for me.
There were nights I genuinely thought none of it would work — that I'd spent everything my family had, alone in two countries, for nothing. And then the offers started coming in.
Alongside Notre Dame, Minerva, and Berea, I was also admitted to Simmons University with a substantial scholarship, two Erasmus exchanges with full funding — in France and Hungary — and a research program mentored by PhD candidates from GWU and UNC.
As I went through my own admissions cycle, I started writing about it publicly — and people began reaching out for advice. What started as informal consultations turned into a full mentorship program within a year.
I'm currently a student at the University of Notre Dame.
Before anything else, I need to understand what's genuinely yours — your interests, your values, what you actually want to build. The most memorable personal brands usually sit at the intersection of two or three different things, not one single passion. That's what makes them yours and no one else's.
Turning that diagnosis into a brand — how you talk about yourself, what you lead with, the story that ties everything together. This is where I spend the most time, because it's the part almost no other consultant actually teaches. Most applicants collect activities; very few turn them into a story an admissions officer remembers.
Most applicants don't know how strong their activities could actually be, or the ways to build them further that nobody ever tells them about in school. I know a lot of these — the small, specific moves that separate a good activities list from one that genuinely stands out.
Taking everything you already have — academics, activities, essays, interviews — and building it into one complete, compelling application, with every section described in a way that shows its real strength. Work starts in spring, not August 1st, so the application is close to done before the Common App even opens.
Interview prep, and the part people don't always expect: real emotional support through a process that's genuinely difficult. I studied psychology alongside all of this, and I know how hard and how frightening this road can feel — so that's built into how I work, not an afterthought.
These are results from my students — my first cohort, a small group from my first year of mentoring. My second cohort is underway right now, which is part of why research placements and activities outnumber admits so far: most of that group hasn't finished applying yet.
These are results from my students — my first cohort, a small group from my first year of mentoring. My second cohort is underway right now, which is part of why research placements and activities outnumber admits so far: most of that group hasn't finished applying yet.
I'll only be glad to hear from you — whether you're ready to start or just have a question.
mtsvirko@nd.edu